Case 8 Assignment Example | Topics and Well Written Essays - 750 words

Case 8 - Assignment Example The perception that greening affects bottom line has begun losing ground. It is a changed mindset among business organizations that has given a big fillip to myriads of environment-friendly business activities. Various measurement techniques including the Green Confidence Index or indices such as S&P/IFC Carbon Efficient Index distinguish organizations on the critical aspect of pollutants they create. Investor community patronizes those organizations that work harder reducing carbon footprint. The companies such as Wal-Mart, Google, IBM, Procter & Gamble, Hewlett-Packard, Dell Inc, General Electric, Intel Corp. have done pioneering efforts meeting sustainability objectives. Developing countries such as China too have been found supporting sustainable business practices though many companies in the US need to create pressure on their overseas suppliers to meet certain minimum standards that protect environment. According to the writer, studies reveal that the company's performance, ov er time, improves with its greening efforts. Soon a time will come when business performance will not be measured only through growth or profitability parameters but how the company as a business organization has fared on reducing its carbon footprint. ... ening' is a new buzz word for organizations showing their commitment not only towards society but also a larger interest of sustaining life on this planet. Even if 'greening' is not good for bottom line in a conventional sense, the efforts are appreciated by all stakeholders of the organization. It is a natural transition from a process that started with producing goods fulfilling the needs of customers to satisfying the needs of environment as well. After all, survival and sustainability issues are the concerns of all that live on this earth. The fact remains that greening has become an intrinsic part of the most organizations in the US. Consumers do not patronize those business organizations that ignore this crucial aspect in their day-to-day operations. Over time, consumers have become enlightened after seeing the horrendous consequences of climate change in most part of the world due to unfriendly environmental practices followed in last several decades. The global warming has ca used catastrophic climate changes across all parts of the world leading to increased frequency of cyclones, drought, melting of icebergs leading to submergence of low lying areas causing displacement of populace, or above normal precipitation in many parts of the world. Even economic slowdown has not derailed environmental-friendly practices because the perception that greening adds to the cost has not been found true in a broader sense. When large organizations, especially in the developed countries, are putting consistent efforts reducing carbon footprints as a part of their social responsibility, it becomes imperative on part of others to follow the suit regardless of its cost implications. It is true that certain businesses such as textile processing, chemicals, color and pigments